The Online Magazine Focused on App Design, Branding & Marketing

As a designer, I consider myself pretty laid back. I’m willing to roll with whatever punches are thrown at me. However, there are a handful of things that just plain bug me. Here are my top five, presented in a helpful list format for your education.

1. “Make It Pop!”

You have no idea how many times I’ve been on a project and I’ve been asked to “make it pop.” It’s an ambiguous term. There’s nothing descriptive about it, unfortunately. It’s a word that people may have heard and they’ve found a way to work into their vocabulary, but it means nothing to me. I rarely ask for an explanation for it, because I know what they mean. Saying “make it pop” is typically another way of saying “make it look fantastic.” Luckily, that was our plan in the first place!

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As a senior designer at Rocksauce Studios, my job is easier said than done. Boiled down to its essence, my role is to go through the Bleuprints, isolate the individual elements, take them into my computer and make them look pretty. I give our apps a style. I give them a voice. I give them a theme. My job is to make an app that people actually want to use.

There are only two tools necessary for me to get my job done: Photoshop and Illustrator. However, both of them have specific uses and are not interchangeable. A successful designer not only knows the difference between them, he knows how to use them both to complement each other.

More after the JUMP…