The Online Magazine Focused on App Design, Branding & Marketing

Risk is a required piece of leadership. Some people dodge risk and remain unnecessarily safe, but those who do that don’t understand what it truly means to be a business leader.

Once upon a time…

In the early days of FedEx, company founder and CEO Fred Smith had raised a bunch of money to launch a company based on an unproven model. The company did okay at first, but there were a lot of kinks to work out.

But they were getting low on money.

More after the JUMP…

Do your thing.  If you know and love something and can make a decent living at it, work at it until you can make a great living doing it.  Focus is an important component of  success.

We encourage clients to treat apps as an extension (and a new platform) for the same old thing they’re already doing.  It’s amazing to me how many people believe knowledge or accomplishment in one area translates directly to another, automatically, despite the huge risk of jumping into the title ring as an amateur.  When your company wants to access a new market, the first place to start is, “What do we do well?”  The second is, “What does the new platform offer in terms of connecting our skill and this new market?”

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Guthrie Bunn is our Chief Business Strategist at Rocksauce Studios. His adage is “Cut through the torrent of noise to what’s really important, and become a person of action- the results will be massive. This applies to life and business and apps.”

There is something which gets men and women up in the morning, and lights a fire in them for their work- that thing is vision.  Clear vision is crucial for anyone wanting to excel.

Vision is the thing that ties reasoning to work ethic; it dominates the structuring of a project, and it motivates beyond short term money or accolades.  If you want to get somewhere else in life, know why and how, and clearly spell it out.   More after the JUMP…

(Guthrie Bunn is a business strategist and something of a genius. We decided to let him tell you why Rocksauce Studios is the app developer for you. One, because we love our parent company and two, because no one can pitch us quite like Guthrie! -Ed.)

At Rocksauce Studios, we build market-based apps.  Factory-produced generic apps don’t excite people, and they won’t excite your target market.  That’s why each app we make is built with top-level thought, designed to impress and engage.  We bring you expert talent from Austin, the city we share with Google, Apple, facebook, Dell, Intel, AMD, IBM, National Instruments, Motorola, Samsung, Texas Instruments, and 3M.

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My role as a business strategist consists of two primary functions.  First, I speak with potential customers before they sign on with Rocksauce.  Second, it’s my job to plot and push the company’s expansion strategy. These two duties feed into each other, and both require a lot of interaction.

More after the JUMP…