When you helped found Rocksauce, what were your biggest concerns and worries?
No matter what you may hear in the media, the biggest concern with any start-up business (this is a soap box I like to be on and as a business owner, I promise you it’s important) is demand. Do people want what you’re selling? For us, it was “will people hire us to design an app for them?” That was our number one priority: how do we find customers? How do we get them in the door? How do we get them to trust us with their projects since making an app can be a costly endeavor?
Trusting in a start-up can be scary for a lot of people…it’s an unproven commodity. Our challenge was to show people that we knew what we were doing. We could take your money and make something great with it, that they could trust us. We did this by being very honest and open. Our goals have always been to make a great product, not to maximize profit. We create a great product, put our name on it, put it out there and prove that we can made wonderful apps. That’s how we grew demand.
That’s the challenge for any start-up in any industry: how do you create demand? With demand, you have to make more product, you have to hire more people, etc.
More after the JUMP…