John Gholson, Director of Creative Development at Rocksauce | APPS | 03.20.2013 @ 5:00 pm

“Freemium” is the latest buzzword in mobile gaming, used to describe a game that’s free in the store, but loaded with items and power-ups within the game ‘s in-app store, to get you to part with your dollar once you start to play. It’s the “first taste is free” idea, used by many a back alley dealer, applied to the world of gaming. It’s easier to get an initial download when a game is free (and I’ve written in the past about our reluctance to impulsively spend 99-cents on an app). But what happens when a game’s paid content is so negligible that you never even consider spending a buck or two on in-app goodies? This brings us to Beeline’s official Ghostbusters game, which, depending on how you look at it, is either the worst or the best example of “freemium.”








