(Every week, Kyle St. Romain will talk about the business and legal side of the app world. While his opinions don’t always reflect those of Rocksauce Studios, you should hear him out…the guy knows his stuff!)
Coming up with and executing an idea for a mobile app is easier said than done. Trust me, I’ve tried. However, with a little bit of luck, a good attitude, and perseverance you’ll find the light at the end of the tunnel glows brighter than you thought. To help you get there, I’ve put together a four quick tips to keep in mind to come up with a great idea for an app, and how to make it successful.
1. Keep an Idea Journal
My greatest ideas come to me at the most unexpected times. I could be working on another project, taking a shower, having dinner, or driving to a meeting. When struck with inspiration, you need to have a way to capture your thoughts; be ready to take them down during any occasion. A lot of people fancy Moleskin notebooks as they are durable, portable, and look cool. While I’m not insisting that you start carrying around a notebook, you will need some way to record your thoughts on the go. Smartphones with note taking apps are effective, but I’m a stickler for the classic pen and paper.
2. Search the App Store
The App Store can be a great place for inspiration. It lets you see what apps out there are selling, how they were designed, and what customers are saying about them. If someone has already built your app, and it’s selling (which is a good thing – this validates your idea), look to see what complaints customers have. You can also find additional inspiration on Twitter. Those chirping birds love to tell everyone what they think about different apps.
3. Network, Network, Network
The importance of networking cannot be stressed enough. If you want to be successful in the app industry, or any industry for that matter, you need to network. The most successful companies are the ones that got out there, built up a network of like-minded entrepreneurs, potential investors, and helpful customers. Talking about your idea with other people can help you determine whether you’ve got some explosive potential out the gate, or needs more work. Talking about your idea with other people starts to form social promises. If there are 100 other people who all know you’re working on an app, you’re going to be more motivated to walk the walk.
4. Hire a Development Company
Armed with a great idea, you’ve likely come up with a million different ideas about how your app will work, look, and sell. Before you go too far down the tunnel, you should reach out to a professional. An experienced app company will be able to focus your energies and help refine your idea into something that’s going to sell. (Ed.: Like, ahem, Rocksauce Studios!)
5. Have Fun
Always remember to have fun with you app; life’s too short to do anything else. The most successful people are the ones who find a way to turn something they enjoy doing into a business. And if you’re working on something you enjoy doing, you probably won’t even even consider it “work” at all.
Did I forget something? Let us know what tips you can share with aspiring appreneurs (app entrepreneurs) in the comments below.