Amazon timed it perfectly: they announced their new line of products early enough to stay out of Apple’s September 12th shadow and late enough to steal plenty of Apple’s thunder. In fact, their Kindle family of products is looking better and better: cheaper than an iPad, but from a company with such a stellar track record that you know you can trust it. First, Amazon announced an updated Kindle Fire, which has improved specs over laster year’s model (including doubling the storage to 16GB and a faster processor) but at a significantly lower price. The 7″ tablet, which sold for $199 at its debut, will now be available for $159. If Apple is planning to introduce a 7″ iPad Mini in six days, this thing may have stolen their thunder. This new version hits shelves on September 14th.
However, that wasn’t the biggest announcement of the day. Oh, no.
The big moment came with the unveiling of the Kindle Fire HD tablet with 4G LTE wireless connection. Available only in a 8.9″ version, this monster will retail for $499 and appears to be Amazon’s big weapon in the war against the iPad. Although the wireless service will cost $50 a year, it comes with 20GB of Cloud storage and $10 in Amazon credit.
Finally, there was the Kindle Paperwhite, an updated version of the company’s basic eReader. It doesn’t seem to revolutionize the product (and with numbers as strong as the Kindle’s, the shouldn’t), but it promises a crisper display thanks to a new “frontlit” design. The 3G version will be $179 and the Wi-Fi only version will be $119. Here’s a commercial for the curious:
Amazon isn’t the only non-Apple company with something to brag about and show off today. Last month, the Samsung Galaxy S III outsold the iPhone 4S at every phone retailer except AT&T, making it the first Android device to topple Apple since the introduction of the 4S last year. Although the iPhone 5 is just around the corner, Apple is finally looking at some real competition. In addition to the multitude of Android devices hitting this year, some folks-in-the-know thing the Windows Phone may be poised to hit it big once people start to discover it. This Mashable editorial certainly has us wanting to know more.
As cool as new stuff from Amazon, Google and Microsoft may be, it’s not like Apple is suddenly bereft of cool things. Take a look at the Splitmo app, which will allow you to preview and adjust a slideshow being presented on your iPad with your iPhone. This way, you can modify your presentation on the fly, adjusting to your audience as you see fit. Apple products are all about interconnectivity and apps like these make the best use of what iOS offers.
Oh, and there’s also this upcoming iPad stylus, which will be blessing if you have massive, meaty monster fingers like certain Tapsauce writers.