As a business development consultant at Rocksauce Studios, I work with clients every day to help them prepare their project to present to our creative design team. Here’s how it works: I’m contacted by a client with an app idea that they want to develop. I then help them define what they want their app to do, how they want it to function and help create a main features list. When we have a solid project, I assist them in presenting it to the guys in the creative side of things and bring the whole thing to fruition.
When you work in the business side of things, honesty is vitally important. For as long as anyone can remember, sales people have often been portrayed as crooks, shady used car salesman types. It’s my job to win the trust of a client and let them put their faith in me — I need them to trust me and I accomplish this by being on-the-level in every possible way.
I like to tell potential clients that we’re brutally honest. Some clients will say “Oh, that’s great! Thats exactly what we’re looking for!” That’s not always the case, but I digress. I try to be as honest as possible, even if that would mean losing the client to a competitor who isn’t being honest with them. I’m honest so I can properly establish mobile app world for them, not provide them with false expectations and send them down a needlessly costly path. I want to prepare them for the cost of the application. I want to prepare them for the time it’s going to take to create. Sometimes, I even need to prepare them with the knowledge that their idea may be impossible. That last one is a big one. We’re not in the business of taking someone’s money and promising whatever they want and giving them a final product that doesn’t work.
It varies, but there have been weeks where three out of every four projects pitched to me were impossible. Sometimes the software isn’t there, sometimes the idea won’t work on their budget and sometimes someone else is already doing their idea very well and they’d be directly competing with a successful entity.
Why waste $10,000 on a substandard version of your idea because someone told you it could be done for that price? If it’s a $70,000 idea and a client only has ten grand, I’ll tell them so.
I don’t feel bad when I have to tell a client that their idea won’t work — I feel bad when they don’t take my advice! I feel bad when a client returns to us a few months later and wants us to fix a broken app they had cobbled together in India! If there’s one thing I’ve learned from this industry, it’s this: you get what you pay for.
To wrap up, here’s my advice to anyone and everyone with an app idea: view your application as a business and don’t fall in love with it. Be prepared for someone to tell you no. Be prepared for someone to tell you that there are different options. Be prepared to accept criticism: accepting someone else’s good advice is the highest form of integrity.
The guy who tells you he can build your app for ten grand? He’s the guy you want to watch out for.