You’d think that Apple and Samsung would eventually just get tired of beating the stuffing out of each other on a daily basis, but nah, these two are pretty much mortal enemies locked in a death grip while tumbling off a cliff at this point. Even if one of them does “win,” it’s going to emerge battered and broken and unable to compete. I’ve long been of the opinion that the ongoing legal and patent war between the two companies is absolutely toxic for the mobile industry and is stifling innovation all over the place, but it genuinely feels like it’s worse than ever. It’s been too long since we’ve been genuinely blown over by a new device (although Google Glass may change that) and I place the blame squarely at the feet of these two dueling giants.
But what both companies have gotten especially good at is cultivating their respective images, images so powerful that’ll be hard to knock them off their pedestal even if (or when) something truly superior shows up.