John Gholson, Director of Creative Development at Rocksauce | APPS | 04.05.2012 @ 8:02 am
Our new travel app, iGoToo, hasn’t launched just yet, but I still thought I’d provide a little “behind the scenes” on some of the process that goes on with our creative team, especially in regards to marketing. The clients were very interested in creating a commercial with us. Now, that may sound beyond the capability of most app companies, but our CEO, Q Manning, also happens to be an experienced feature film maker, and several members of our staff have a background in film production as well (and if you’re wondering how filmmaking translates to the world of app design — it’s all about production coordination and clarity of “storytelling” — things we use in our app-making every day).
We pitched three storylines for a one-minute commercial, and you can see the pitches and the finished product after the jump.