Jacob Hall, Editor-in-Chief of TapSauce | MARKETING | 10.05.2012 @ 3:00 pm
(Talksauce is a weekly editorial that represents the opinions of Tapsauce editor-in-chief Jacob Hall, not Rocksauce Studios. If he says something stupid, blame him and him alone.)
When I attended Fantastic Fest last week, my plan was to observe how people were using apps and mobile technology to shape their film festival experience. This ended up being more difficult than I thought. It wasn’t a case of no one using mobile tech during the festival, it was a case of everyone using it. By day two, I stopped keeping track of what everyone was using because it had become second nature. Your smartphone wasn’t anything special: it was a necessary tool to properly enjoy the fest.


