Today, branding website Brandchannel announced it’s award recipient for 2010 Overall Award Placement. Brandchannel looks at the movies that are #1 each week at the Box Office, and from that compiles data about the products being displayed on the big screen. They also rely on input from some of their readers, and we’re guessing just a few of them are users of Apple products.
So how exactly did Apple come away with this award? Well according to Brandchannel “Apple products appeared in ten (or 30%) of the 33 films that were number one films at the US box office in 2010, outstripping appearances by any other single brand for the year. Nike, Chevrolet and Ford tied for second place, each appearing in 24% of the top films. Sony, Dell, Land Rover, and Glock appeared in at least 15% of the #1 films.”
That’s right, more people used Apple products in movies than they used Glocks! Brandchannel unfortunately didn’t provide a list of the #1 movies, but they did provide a list of the movies that were not #1 from 2009 and 2010 that had Apple product placement:
Morning Glory, Somewhere, Repo Men, Hereafter, Machete, Greenberg, Catfish, Dinner for Schmucks, Lottery Ticket, Solitary Man, Going the Distance, Chatroom, Hot Tub Time Machine, Please Give, She’s Out of My League, Chloe, Killers, Book of Eli, The Spy Next Door, When in Rome, High School, Cats and Dogs 2, Step Up 3D, Gulliver’s Travels, Percy Jackson and the Olympians, Knight and Day, You Again, Vampires Suck, Drag Me to Hell, Orphan, I Love You, Man, Duplicity, Crank 2: High Voltage, Ghosts of Girlfriends Past, Imagine That, Sorority Row, Answer Man, Post Grad, I Love You Beth Cooper, All About Steve, Hurt Locker, New York, I Love You, It’s Complicated, Road Trip: Beer Pong, Law Abiding Citizen, Fantastic Mr. Fox, Funny People and Couples Retreat.
Apple certainly has the advantage of the iconic logo that helps make their brand recognizable, but HP has made big strides in the product placement department with their partnership with Beats, and their new webOS product line due to hit the market this summer and that could provide some decent competition for some screen time coming soon to theaters near you.