When your app is in its infancy, you should be doing everything you can to validate your idea before you plunk down the big bucks to have it brought to life in development. One way to get some feedback on your idea is through primary research.
Primary research is a fancy way of describing anything you go out into the world and collect yourself. Surveys, interviews, observations, focus groups, and specimen samples are all examples of primary research. However, the type of research I’m considering here is primarily surveys.