Google Analytics is the cornerstone of website tracking and anaylsis, so the idea of creating a dedicated viewer was a perfect fit for the Apple iPad. Vues was created to allow high-level decision makers interact with data that’s normally a bit boring to look at.
Created as a joint project between EliteSEM and Rocksauce Studios, Vues was built with the of using the iPad’s features – finger interactions, tapping, and swiping – to design the controls. Viewers just swipe left and right to scroll through sets of data and tap items when they want more detail.
Since analytic data tends to be dry, we created a fun, warm, and enticing interface. Warm wood elements coupled with real-world items like sticky notes and windows creates a distinctive interface.
Vues gives users an attractive, intuitive view on Google Analytics data for multiple websites.
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